Swisse has recently entered the Sri Lankan market, highlighting that it is “a market that has always punched above its weight”, despite the country facing one of its worst economic and political crises.
It is hard for a food industry trade show to pack the same level of glamour as, say, the Tokyo Motor Show, so it’s probably best for organisers not to try. But every now and again, in a moment of wild abandon, a celebrity or sports star graces a show’s...
